Marketing A University Entrepreneurship Based Organization Chapter

Marketing across campus is often a hard task for student run organizations. Other than posting flyers in study halls and in the library, options may seem scarce, but this is not the case for innovative leaders of university student run chapters of the Collegiate Entrepreneurs’ Organization(CEO). Leaders from CEO chapters across North America contributed their ideas and current efforts to recruit new student members. This article outlines several ideas given by students from Tampa University, Fresno State University, the University of Nebraska Omaha, Georgia State University, Genesee Community College, and Illinois State University along with others.
Tampa University CEO Leader Jake Filloramo shared an experience of helping out another chapter with an event. “Last semester we reached out to the art honor society who were holding an art sale. While talking to various members at the art sale we realized that even art student understand the importance of running a business but very few understood how to get started. That is when we offered our help and invited them to our meetings and our very own Southeast Entrepreneurship Conference. At the conference art and music students heard from successful entrepreneurs in their field and attended various workshops.” After assisting with the sale’s marketing and setup, the CEO chapter gained several members that then realized their interest in entrepreneurship.
Illinois State University is hosting a Business Model-Athon this upcoming semester to attract students from all around campus, not just business college students. The event will allow students to contribute ideas for starting a small business, creating a product, or other ideas. Blake Porter, ISU CEO Chapter President is leading the event.
The University of Nebraska Omaha is arranging a Slip ‘n’ Slide event for incoming Freshman to meet one another and learn about the Collegiate Entrepreneurs’ Organization. Getting students familiar with each other and an organization during their Freshman year can help shape their college experience for the better and provide them with more opportunities in the future. Fresno State is taking a calculated approach to recruiting in the quad during rush week to all students of any college within the university. They are hosting a field day event to give members a real-world look at entrepreneurship.
Other ideas from student leaders include working with professors who know of students who have great business ideas that may want to be a part of an entrepreneurial organization, and a ttending other organizations ‘ events to meet and involve new students . Being active and getting involved in your campuses culture and events is the best way to make connections and to ensure success for your student organization.

Marketing A University Entrepreneurship Based Organization Chapter

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